There are many factors to consider when developing your pricing strategy, both short- and long-term. For example, your pricing needs to:

  • Costs
    • What are the tangible? – logistics, office, staff, etc
    • What are the intangible costs? – partnerships, etc
  • Reflect the value you provide versus your competitors
  • Match what the market will truly pay for your offering
  • Support your brand
  • Enable you to reach your revenue and market share goals
  • Maximize your profits